Off Leash Developments Launches First Product

But I have been busy with……wait for it….. The Launch of Off Leash Developments (a company I co-founded) first product, FileLock. It has been a long time in the making, so we are all very excited to finally see it launch.

FileLock is a Mac OS X app for encrypting and securing files on your computer. It is really easy to use, so easy that for most things you can just drag and drop items. The app also has some other handy tools such a feature to tell you how secure your password is, the password assistant can also help you generate a new secure password.

Since this is a business type blog I figure I should talk a bit about the marketing too. So far we have submitted the application to some websites (, and a few others). These sites are great at marketing the application initially, as they receive a fair amount of traffic and their users like to download new apps. We also went ahead and submitted the news of the release to a couple Mac specific blogs. But I feel this isn’t enough both from a SEO (Search Engine Optimization) and a marketing point of view.

So what do you guys think we should do to spread word of the app? Keeping in mind that we would like to keep marketing costs as low as possible.

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